Dr. John Shufeldt

The Man Behind The Real Man Plan
Helping your accelerate your evolution!

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The Real Man Plan

My Story


As an emergency physician and serial entrepreneur, I’m going non-stop.  I work in one of the busiest level-1 trauma centers in Phoenix.  I also run a healthcare consulting firm and own a telemedicine company — among other pursuits.  But I haven’t worked a day in my life. I love what I do — which provides the fuel I need to leap out of bed in the morning.  But a few years ago, something shifted when I realized I was neglecting my personal health.

I thought I was in good shape.

Being a doctor doesn’t mean you live at the pinnacle of peak performance and it didn’t mean that for me.  Sure, I’ve woken up at 4:30 a.m. most days to exercise for as long as I can remember.  I’ve completed a half-Ironman triathlon, a marathon, lots of half-marathons and God knows I’ve run countless miles zipping around the emergency department (ED).  My BMI was within normal limits and my labs were always good. 

I thought I was mentally prepared.

Thanks to a life in Emergency Medicine and entrepreneurism, I’ve learned sometimes you just have to laugh.  I’ve adopted stoicism and the “failure is a gift” mentality.  I spent a year meeting with a neuropsychologist who taught me how to become more effective and efficient in my career and life.  And I’ve authored 5 books on personal growth.  I’ve studied success extensively and have coached others to earn and achieve more for years.

So, why change? 

While things were great — I wasn’t operating at peak efficiency.  I was chronically tired, carried an extra 15 pounds of body weight and was often exhausted after lunch.  I was addicted to diet sodas and survived off carbohydrate-rich of energy bars and snacks.  Without the right food fueling me, I can see in hindsight that something was missing during some of the most eventful years of my life.

When I took a good hard look at the facts I realized my diet was poor and my personal fitness regimen lacked structure and consistency.  Moreover, I was chronically sleep deprived and I was ultimately diagnosed with sleep apnea.  I had the facts in front of me.  I just needed to act — so I did.  I learned as much as I could about the physiologic need for sleep and the cumulative risk of not sleeping 7-8 hours per night.  In addition, I radically changed my diet — overnight. Finally, I researched and started taking supplements and medications to help me prevent disease and run at peak performance.

I made the changes that I ultimately wrote about in The Real Man Plan.  I had almost instant results.  I had an abundance of energy throughout the day and I lost 30 pounds.  I felt mentally sharper and the sugar crashes stopped.

 With such a breakthrough in overcoming the blind spots in the way of my own health — and ultimately my success – I decided to detail what I learned for other men.  I developed The Real Man Plan to help you overcome any surprising blind spots in your own life.

 What if you worked toward optimal health just one day at a time?  How much would your life improve?

Join me in the journey to improve men’s health, body, mind, and soul to accelerate your personal evolution.

My Values & Beliefs

Health is about body, mind and spirit.
You can’t achieve optimal health unless all three are in balance.
Optimal, balanced health is in every man’s reach and is, in fact, easy to reach.
Your journey to optimal health is nothing more than a daily decision – and a bit of willpower.
If I can do it, anyone can.

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